SCCO International Research // Volume 38
Authors: Markus Pertl and Konstantin Wrona
Capital is in short supply and 2009 will evidently not be a good year for the real economy. The financial and money market crisis forces companies, which until recently were growing at full speed, to initiate drastic cuts to their investment budgets. Of course, everyone is also talking about the opportunities, which result from this crisis. Low acquisition prices and anti-cyclical growth strategies are long-term value drivers. But unfortunately this is only in theory.
Things look very different in practice: complete investment stoppages or undifferentiated 30% reductions throughout all activities characterise the management agenda in a manner seldom seen in the past.
